Outdoor advertising works exceptionally well at the best geographic location and where the audience comes over almost daily, like a busy office route. Your outdoor ad is actually the first thing a potential lead sees. Your sign should not be garish yet bright and conspicuous to attract attention and ensure that your product information is present in the ad itself. Usually, advertising consists of simple 2-colour artwork with your company’s name briefly describing the product/service, contact details, etc.

When people hear outdoor marketing, they usually think it’s outdated, archaic, and uncool street advertising. And seeing the impact of the digital shift, you can’t blame them. However, ventures who are turning out their backs on outdoor marketing miss out on a lot of opportunities.

Some people think that with the rise of digital marketing, street marketing has lost its potential to influence people. However, if that were the case, we wouldn’t see outdoor marketing around us anymore, would we?

Here are a few points that prove outdoor advertising is still powerful amid the rise of the information superhighway:

  • Many people spend a big part of their day outside their homes. In fact, it’s estimated that people engage in outdoor activities for about 8.74 hours per day. During this time, the most efficient way to reach your audience and grab people’s attention is through outdoor marketing.
  • Outdoor advertising is inevitable. You can’t hide a billboard the way you close a popup window. And they end up consuming the information without even realizing it.
  • It’s pervasive and subtle at the same time. No one forces you to look at it, but it’s so prominent – and sometimes compelling – that you can’t avoid it.
  • Outdoor marketing does a great job of constantly reminding people of your brand. Keep in mind that visibility nurtures familiarity. And familiarity builds up trust. If you aspire to reach your customers and build some familiarity, then outdoor marketing can help you more than you think.

To help you start, here are proven outdoor marketing strategies that can boost your brand visibility:

Billboards

Guerilla Marketing

Sticker Marketing

If you want to make a strong impact, creative billboard ads should be on your list of strategies. According to Out of Home Advertising Association of America, 2020, Q1 revenues were 4.8% higher compared to 2019, proving its steady growth.

With today’s technological advancement, billboards have become much more creative in form and content. 

For instance, moving and digital billboards have made it possible for brands to make an even greater impression among commuters. After all, an oversized visual is attention-grabbing enough in itself – pair that with moving graphics, and you’re guaranteed to turn heads. 

Here are a few things to consider when going for billboard advertising:

  • Size and location matter a lot when it comes to billboard ads. 
  • It would be best if you made your billboard impossible to miss.
  • The more creative and entertaining your billboard is, the more impact you’ll have on your customers.

Guerilla marketing is an alternative outdoor marketing strategy that relies on creative and unique advertising to attract customers. It’s a low-cost tactic, and it’s different from anything customers have seen before. Guerilla outdoor marketing is about experimenting and trying new innovative and affordable marketing ideas to yield maximum results.

Guerilla marketing is effective because it’s creative and witty. It gets people’s attention but also creates social media buzz.

Here are a few examples of how to pull off guerilla marketing:

  • Art Installments. Want to get attention? How about placing a giant version of your product in a high-traffic area? We’ve all seen this done before and it surely turns heads.
  • Floor Ads. We usually see ads on walls, benches, and even vehicles. One surefire way to catch your audience’s attention (at least those on the upper floors of a building) is by placing your ad on the ground floor.
  • Flash Mobs. They may seem like they belong in the early 2010s, but you gotta admit – those things make an impact! Plus, there’s that benefit of going viral, so that’s traditional and digital marketing in one.

For a long time, stickers have played important roles in the political and artistic sphere. They’re low cost and long-lasting. Politicians and musicians have both used stickers to promote their names and gain visibility. 

Although not often considered in marketing, stickers can be a great outdoor marketing tool for your business. Why? Well, here are a few reasons:

  • Stickers turn customers into your brand advocates. When they use those stickers on their laptops, water hugs, or any other stuff, they instantly market your brand.
  • People love freebies. And by giving away stickers with purchases or at events, you’re making your audience feel that you’re offering them added value.
  • Sticker marketing offers permanence. Unlike digital freebies such as wallpapers or eBooks, customers can keep them for as long as they want.

Transit Advertising

Street Furniture Advertising

Retail Advertising

Point of Sale Displays

Transit advertising is displayed on public transportation (bus, train, subway, etc.) or in public transportation areas (bus stations, subway stations, airports, etc.). These ads may be attached directly to the vehicle, such as in the form of car and train decals. In the same vein, it could also be in the form of posters and live boards placed near the platforms or waiting areas.

Street furniture advertisement is about using equipment like benches, bus shelters, kiosks, and parking garages to display your ads. This kind of advertisement is mostly targeted toward pedestrians. Generally, this type of advertisement affords to include some details in the ad. Street furniture ad audiences usually have the time to check out the ad and even take pictures. 

Retail advertisements usually promote a product or brand present in the retail location and invite the audience to visit the store. They take up a large surface on walls, roofs, floors, windows, or screens. In the same vein, they can also be inserted in newspapers or even flyers.

This type of advertising is positioned next to the point of sale – for instance, the checkout section at stores. Point of sale displays catches customers’ attention at the point of purchase.

Here are some types of point-of-sale displays:

  • Free-standing display units (FSDU)
  • Shelf edging
  • Dummy packs
  • Standees
  • Counter display units (CDU)
  • Display packs