E-commerce is one industry that has grown exponentially over the past two decades and Singapore stands as one of the most vibrant hubs in this global revolution. The growth of eCommerce companies in Singapore has reshaped how people shop, sell, and experience brands.
This Southeast Asian nation, known for its technological advancements and strong digital infrastructure, has attracted both global giants and innovative local startups. Understanding the top eCommerce companies in Singapore provides insight into how the industry has evolved — and how Singapore continues to lead digital transformation in Asia.
Why Singapore Leads in eCommerce
Singapore’s eCommerce boom is fueled by its strong logistics, high internet penetration, and tech-savvy population. The country’s government support, coupled with a growing middle class, has made it a hotspot for digital-first enterprises.
Modern consumers in Singapore expect not just quality and price but also personalization, convenience, and trust. The best eCommerce companies in Singapore have mastered the art of blending technology with customer-centric service.
Let’s take a closer look at the Top 15 eCommerce Companies in Singapore that have shaped the nation’s online shopping landscape.
Top 15 Best eCommerce Companies in Singapore
| No. | Name | Founded | Owner/Founder | Industry | Area Served |
|---|---|---|---|---|---|
| 1 | Lazada Singapore | 2012 | Alibaba Group | General eCommerce | Southeast Asia |
| 2 | Qoo10 Singapore | 2010 | Ku Young Bae | General eCommerce | Singapore, Malaysia, Indonesia, China, Taiwan |
| 3 | Zalora | 2012 | Kinnevik AB | Fashion eCommerce | Southeast Asia |
| 4 | Carousell | 2012 | Quek Siu Rui, Lucas Ngoo, Marcus Tan | C2C Marketplace | Asia-Pacific, Australia, Canada |
| 5 | Shopee Singapore | 2015 | Sea Group | General eCommerce | Global |
| 6 | EZbuy Singapore | 2010 | LightInTheBox Holding | General eCommerce | Southeast Asia |
| 7 | RedMart | 2011 | Acquired by Lazada | Grocery & General Retail | Singapore |
| 8 | FairPrice On | 1973 | NTUC FairPrice | Grocery & Retail | Singapore |
| 9 | eBay Singapore | 1995 | Pierre Omidyar | C2C & B2C Marketplace | Global |
| 10 | Sephora Singapore | 1970 | LVMH Group | Beauty & Lifestyle | Worldwide |
| 11 | ReebonzLIVE | 2021 | LiveCommerce Entertainment | Luxury Fashion | Global |
| 12 | HipVan | 2013 | Shobhit Datta, Danny Tan | Furniture & Lifestyle | Southeast Asia |
| 13 | Love, Bonito | 2010 | Rachel Lim, Velda Tan, Viola Tan | Women’s Fashion | Worldwide |
| 14 | Rack85 | N/A | N/A | Consumer Electronics | Singapore |
| 15 | YeoBuild HomeStore | 1980 | YeoBuild Homerepair | Home & Appliances | Singapore |
1. Lazada Singapore
Founded in 2012, Lazada is Singapore’s largest eCommerce platform and part of the Alibaba Group. Known for its vast range of products from electronics to fashion — Lazada focuses on affordability, quality, and convenience.
It has revolutionized online shopping in Singapore through features like fast delivery, LazMall for authentic brands, and secure digital payments. Lazada’s continuous innovation keeps it at the top of the eCommerce chain across Southeast Asia.
2. Qoo10 Singapore
Qoo10, founded by Ku Young Bae in 2010, is a Singapore-based eCommerce powerhouse offering millions of items at competitive prices. It’s known for daily flash deals, easy payments, and a wide range of categories — from electronics to groceries.
What makes Qoo10 stand out is its user-focused design and constant evolution in offering localized deals and global shipping options. It’s among the most visited online marketplaces in Singapore.
3. Zalora
Zalora is Singapore’s fashion eCommerce leader, founded in 2012. It provides premium clothing, footwear, and accessories from global and local brands at accessible prices.
With its sleek interface, reliable delivery, and curated collections, Zalora has established itself as a go-to destination for fashion lovers in Southeast Asia.
4. Carousell
Founded by three Singaporean entrepreneurs — Quek Siu Rui, Lucas Ngoo, and Marcus Tan — Carousell is a peer-to-peer (C2C) marketplace where users can buy and sell pre-loved items easily.
The app-based platform promotes sustainability through re-commerce and is now active in multiple countries including Hong Kong, Australia, and Canada. Its simplicity and strong community engagement have made it a household name.
5. Shopee Singapore
Launched in 2015 by Sea Group, Shopee is one of the fastest-growing eCommerce platforms in Asia. With user-friendly apps, in-app games, free shipping offers, and social shopping features, Shopee has become a top destination for millennials and Gen Z shoppers.
Its seamless logistics and marketing campaigns (like the famous Shopee 9.9 and 11.11 sales) continue to redefine online retail across Asia and beyond.
6. EZbuy Singapore
EZbuy, launched in 2010, focuses on offering affordable products from Korea, the US, and Taiwan. It serves as a cross-border eCommerce platform allowing users to buy international items at local prices.
EZbuy’s value-for-money approach and strong logistics network have helped it capture the attention of middle-class online shoppers in Singapore and neighboring countries.
7. RedMart
RedMart started in 2011 as an online grocery platform and was acquired by Lazada in 2016. It delivers fresh produce, household essentials, and daily groceries right to your doorstep.
Its mission is simple — to save customers time while offering top-quality groceries at competitive prices. RedMart’s efficient logistics make it the preferred choice for busy urban families in Singapore.
8. FairPrice On
The online extension of NTUC FairPrice, FairPrice On allows users to shop for groceries, personal care products, and daily essentials online.
Since its foundation in 1973, FairPrice has evolved from a physical store to a tech-driven marketplace with same-day delivery and membership benefits — serving as Singapore’s trusted household name.
9. eBay Singapore
One of the pioneers of eCommerce globally, eBay continues to be relevant in Singapore with its robust C2C and B2C ecosystem. Shoppers can find rare collectibles, electronics, and global goods while sellers reach buyers across the world.
Its secure payment system and massive global network make eBay a reliable online marketplace for all types of consumers.
10. Sephora Singapore
Sephora, owned by luxury conglomerate LVMH, has been a beauty industry leader since 1970. Its Singapore eCommerce platform offers thousands of makeup, skincare, and fragrance products with exclusive online deals and free samples.
By combining online convenience with personalized recommendations, Sephora delivers a premium beauty experience for modern shoppers.
11. ReebonzLIVE
ReebonzLIVE, a new venture of Live Commerce Entertainment, brings luxury shopping to life through live streaming on social media.
By showcasing real-time fashion and accessories from top brands, ReebonzLIVE creates an interactive eCommerce experience blending entertainment and retail — a fast-growing trend known as live commerce.
12. HipVan
Founded in 2013, HipVan offers stylish, high-quality furniture and home décor at affordable prices. It operates both online and through physical Experience Stores where customers can explore items before purchase.
HipVan’s combination of design, quality, and affordability has made it one of Singapore’s favorite home décor brands.
13. Love, Bonito
Love, Bonito began as a blog shop in 2006 and evolved into a global women’s fashion brand. Known for its modern, functional, and flattering designs, the brand has stores across Asia and a strong online presence.
It’s a symbol of Singaporean entrepreneurship and innovation — now loved by customers from Australia to the US.
14. Rack85
Rack85 is a leading Singapore-based online retailer specializing in consumer electronics and accessories. From headphones to fitness trackers, it’s an authorized reseller for brands like Sony, Jabra, and Garmin.
Known for its secure transactions and responsive service, Rack85 serves tech enthusiasts with trusted and competitively priced gadgets.
15. YeoBuild HomeStore
Established in 1980, YeoBuild HomeStore specializes in home and kitchen appliances. It offers a curated selection of premium products and personalized support for home improvement needs.
Its long-standing reputation for reliability and customer care makes it a trusted eCommerce destination for homeowners in Singapore.
