Packaging and labeling
Yes, the product must speak for itself and should be able to carve a niche with its traits, but your packaging too should be in synergy with the product.
Product packaging plays a crucial role in attracting the consumer which further leads to the purchase decision. It is the prelude that impacts the consumer’s decision to finalise the buying process. Packaging communicates the values and beliefs of your brand and hence it needs to reflect the same aesthetics in its appearance.