What is Branding Strategy

We work with companies as a strategic partner, applying deep insights and creativity to unlock breakthrough solutions for your brand.

Whether you are launching, sustaining or repositioning your brand, we help you create the navigational map that will steer your business in the right direction.

  •  Brand Positioning
  •  Brand Identity & Nomenclature
  •  Brand Architecture
  •  Communication Strategy
  •  Brand Extension Strategy
  •  Marketing Strategy and Plan
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Branding Strategy Services We Provide

Brand Positioning

Brand Proposition Using our proprietary tool – The Brand Anchor Model, we define the Brand Core.

Brand Identity Design

Defining the Visual Identity of your Brand to make it own-able across touchpoints.

Visual Brand

Language Creating Visual Identifiers for your Brand.

Brand Architecture

Defining the relationship between Masterbrand and Sub-Brands.

Communication Design

Manifesting Identity, Visual Expression, Tonality and Messaging that balances change and consistency.

Brand Naming

Using our proprietary Naming tool – Let’s Go Fishing, we give the name your Brand deserves.

Taskraft Media agency

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